Lead Generation Masterclass

Are you ready to master the skills necessary to level up your Real Estate career to acquire digital marketing concepts including value propositions, marketing objectives, branding and lead generation techniques to meet the growing demand of ever-changing and unpredictable Real Estate Industry as skilled digital Real Estate marketers by learning the latest effective techniques for building impactful marketing strategies. Let us be your guide. In this course, we offer a framework to help you define your Real Estate business’s value schemes and branding that channels to achieve your business goals.  This course is specifically tailored for Real Estate Professionals, Managers, Brokers, Developers and Marketing Team Members to take the most vital steps for being a prominent leader of your domain so you can close more deals to ultimately generate more income.

Learn how to use digital marketing to serve your real estate business objectives whether you are a developer or broker, develop quality leads for your listings following the proven Real Estate Digital (RED) model. Develop a strong and bold digital identity that attracts real clients and investors to your personal profile through effective personal branding based on digital differentiation. Get real return on investment for your campaigns, sharing real life best practice disciplines, tools and frameworks to successfully convert your digital marketing campaigns into real, convertible leads.

Summary: 

• Learn best practice for developing successful real estate digital identity for yourself and your company  
• Develop an understanding of Digital Marketing Methodologies, tactics and strategies
• Learn Real Estate Exporting through Digital Marketing tactics
• Be able to implement digital marketing campaigns which directly lead to qualified leads
• How real estate digital (RED) Methodology develop a closed loop between sales and marketing
• Have practical and interactive case study throughout the session
• Have practical examples on how to improve your business

• Digital Transformation of real estate industry
• Asset centric concept - customer centric concept
• Traditional marketing vs digital marketing
• MCM - Multichannel marketing
• CLM - closed loop marketing
• What is real estate and why is different marketing
• Real estate marketing vs real estate advertising
• Real estate customer persona development
• UAE Digital Population study
• Real Estate Digital marketing strategy
• ZMOT Model ( Zero Moment Of Truth )
• Digital Real Estate Customer Model
• Real Estate Customers segmentation
• Real Estate Customer persona development 

• How to read insights
• How to judge your campaign
• Self Assessment tools
• What's is the difference between digital marketing for a real estate broker and real estate developer
• Building your virtual identity to be influencer
• Content development
• Lead Generation Dilemma
• Hands-on lead generation campaign
• How to utilize your leads for best results
• Insure the best results and conversion
• SOSTAC model
• RED Model Cycle
• Case Studies