Digital Property Marketing in Dubai: Creative, Compliant, and Effective

This session equips real estate professionals with the knowledge and skills to create engaging digital marketing content for property listings, while staying fully compliant with Dubai regulations. Participants will learn about the new NMC Advertiser Permit, the DLD/RERA Trakheesi permits, and discover practical strategies to capture buyers’ attention online without risking fines or penalties.

Learning Objectives:

By the end of the class, participants will:

1.     Understand Dubai’s real estate advertising laws: Trakheesi permits for listings and NMC Advertiser Permits for social content.

2.     Identify the dos and don’ts for posting property content on social media and digital channels.

3.     Develop creative content strategies for property promotion that comply with legal requirements.

4.     Learn practical tools for planning, producing, and publishing digital content safely and efficiently.

5.     Explore trends and innovative approaches to engage buyers without risking regulatory violations.