Advanced Program for Real Estate (APRE)

5 -  KEY COMPONENTS

CRS DESIGNATION

DAY 1 - BUSINESS PLANNING – 8 hours

This class identifies the benefits of a business plan and assists in the development of income goals using the budgeting process. The business essentials taught in this class will generate increased profit and productivity.

Course Content:

• Identifying long-term personal goals
• Developing a mission statement that will be the basis for making daily  decisions
• Using appropriate tactics to assess, research, and analyze the business
• Creating a gross income goal

DAY 2 - MARKETING PRACTICES – 8 hours

Course Content:

• Five essential marketing skills
• Personal promotion techniques
• Marketing and promoting systems
• Using delivery systems to generate a successful referral business

DAY 3 - NEGOTIATION STRATEGIES – 8 hours

This course provides negotiation strategies that enable you to achieve mutually satisfying results rather than haggling over issues that can derail transactions. Negotiate with all parties in a transaction, including clients, other agents, and service providers.

Course Content:

• Preparing an effective presentation
• Creating trust with clients
• Understanding client needs and motivations
• Selling service and benefits

DAY 4 - CLIENT RELATIONS  - 8 hours

This class gives students the inside track to win over clients by teaching them the necessary strategies to close the transaction quickly and efficiently. These strategies will give agents customers for life.

Course Content:

• Handling objections
• Demonstrating properties to buyers
• Negotiating contracts
• Using checklists for comprehensive service (from contract to settlement)